All proceeds from the 2023 LINKS_STRONG Classic will benefit the Head and Neck Cancer Research Fund at the University of Wisconsin Carbone Cancer Center (UWCCC), where specialists from a variety of disciplines (otolaryngology, radiation oncology, medical oncology, speech-language pathology, dentistry, and neuroradiology) are brought together to provide innovative and effective treatment for patients with head and neck cancers.  Please watch the brief video below to see why this research is so important.


UW-Madison’s prominence in cancer research, education, and treatment arises from more than six decades of diligence and discovery – beginning with the founding of the McArdle Laboratory for Cancer Research in 1940 followed by the formation of the UW Comprehensive Cancer Center in 1973, now known as the University of Wisconsin Carbone Cancer Center.  Read more about the history of UWCCC here:

UWCCC holds the unique distinction of being the only comprehensive cancer center in Wisconsin, as designated by the National Cancer Institute, the lead federal agency for cancer research.

An integral part of the UW School of Medicine and Public Health, the UWCCC unites more than 280 physicians and scientists who work together in translating discoveries from research laboratories into new treatments that benefit cancer patients.  Their mission is primarily achieved through research programs that bring scientists together from many different disciplines.

More than 30,000 people are seen annually for diagnosis, therapy, follow-up care, or consultations at UW Hospital and Clinics (UWHC), as well as other clinical locations.  UWHC is consistently in the top 25 of 50 hospitals providing the best cancer care and research efforts in U.S. News and World Report’s “America’s Best Hospitals”, which is published annually.  Most recently, UWHC was named the number one hospital in Wisconsin in this report.